The Apprentice (U.S. season 5)

The Apprentice 5 is the fifth series of The Apprentice, with Donald Trump as the Executive Producer and Host. Applications were available online^[1] (as in previous seasons) and filming occurred in the fall of 2005. Sean Yazbeck was named the winner and hired by Donald Trump as the new Apprentice during the season finale. Lee Bienstock, the runner-up to Yazbeck, proved to be very competitive and was hired outside of television a few months later.

This season of the show was the first to not rank in the Top 50 according to Nielsen ratings and the first to garner less than 10 million viewers on average; it ranked #51 with an average of 9.73 million viewers. This was the last season to have George H. Ross and Carolyn Kepcher as main boardroom judges. The show moved to Los Angeles, California the following season and Donald Trump's children became the most prominent judges after him.

The Apprentice 5 on Monday February 27, 2006, right after the new hit game show Deal or No Deal.^[2] NBC, facing a ratings slump, opted to put future seasons of the show on Monday nights (as opposed to its past Thursday 9 pm ET slot). The network hoped to build the show's audience by making this move, as the program had witnessed a fairly substantial erosion in ratings since The Apprentice 1. However, the show faced tough competition with the Fox's fifth season of 24. The finale for The Apprentice 5 took place in Los Angeles on June 5, 2006. Season 5's finale was the lowest rated ever, down 23% from season 4 and down 28% from season 3's final episode (in the important 18-49 demographic).^[3]

The Apprentice 5 marked the debut of Donald Trump's children, Ivanka Trump and Donald Trump, Jr. as boardroom judges when either George or Carolyn were unavailable. Season 1 Apprentice Bill Rancic, not a stranger to the boardroom scene, also filled in for George when George or Donald Jr. were not available.^[4] Jack McConnell, the First Minister of Scotland, makes an appearance in one of the episodes.^[5]

For the first time in Apprentice history, all episodes of this season (including the Clipshow with never-seen-before footage) could be obtained at iTunes for indefinite viewing after the episode has aired.

Candidates

This is the first season where not all of the candidates were exclusively American; This season contained cast members that were originally from Uzbekistan, the United Kingdom, and Canada;

¹ - Trump announced there would be two fired candidates in week 2. Schneider was fired first.
² - Trump decided he would fire two candidates in week 10. Hunt was fired first.
³ - Allie Jablon and Roxanne Wilson were both fired simultaneously, but Roxanne had a better Project Manager record than Allie, thus placing her higher.

As with the previous season of the show, Trump hand-picked the candidates. Furthermore, Trump personally selected Tarek and Allie to be the very first project managers and to draft their own teams before the first task is issued. This is the first time in the history of The Apprentice that the teams were not formed by a certain set of characteristics, such as gender (Seasons 1, 2, 4) or educational status (Season 3). Because this process was conducted after only preliminary introductions, some reasoning for certain selections had been somewhat arbitrary—such as Tarek picking Dan because he was a father, or Allie picking Tammy because she had the qualities of "a real tiger". For the first time since the original season of the show, the successful project managers would not exempt from firing, therefore everyone had to do a satisfactory job in order to be safe.

Team selections

• Because Tarek had a high IQ and was a Mensa member, Trump had him step forward to be a project manager.
• And because he had a great deal of respect for Harvard Business School, Trump asked Allie to be the other project manager.
• Using alternate selections, one at a time, both of them picked their respective teams in the following order:

Weekly results

     The contestant was on the losing team.

     The contestant was hired and became the apprentice.

     The contestant won as project manager on his/her team.

     The contestant lost as project manager on his/her team.

     The contestant was brought to the final boardroom.

     The contestant was fired.

     The contestant lost as project manager and was fired.

     The contestant did not participate in the task due to an observance of religion

Episodes

Week 1: Summer of Sam's Club

• Airdate: February 27, 2006
• Sponsor: Goodyear Tire and Rubber Company
• Hosting Company: Sam's Club
• Prologue: Trump arrived at Republic Airport in New York where George and Carolyn were waiting to introduce him to the new candidates aboard his jet. Back on the tarmac, Trump had each candidate say a few words about him or herself.
• Task: Teams had to promote a Sam's Club store and sell the most memberships. Teams could also use a Goodyear Blimp for promotional purposes.
• Gold Rush project manager: Tarek
• Synergy project manager: Allie
• Winning team: Synergy
  • Reasons for win: Synergy used their blimp to advertise freebies given at Sam's Club over Gold Rush's simple marketing techniques. They had also sold 43 new memberships over Gold Rush's 40 new memberships.
  • Reward: Lunch at the Penn Club with Donald Trump.
• Losing team: Gold Rush
  • Reasons for loss: Summer's attitude was questionable, practically giving up during the task and making only one phone call while she was supposed to make as many as possible, claiming that she could not call the local businesses and restaurants during their dinner rush. She also demonstrated a lack of confidence in her team's ability to win before the boardroom, even though they only lost by 3 memberships. Duffle bags were also misrepresented as gift bags, which had nothing inside them and were given away for free (instead of an exchange for a new membership), as declared by Tarek to Carolyn during the task.
• Sent to boardroom: Tarek, Summer and Lenny. Tarek also decided to bring in Lee, despite telling Lee before the boardroom that he would not be brought back.
  • Firing verdict: Trump noted how Lee, Lenny and even Carolyn were laughing at Tarek's poor decisions, especially the fact that he continued to defend the empty gift bags as being a good idea. However, Summer suddenly interrupted Trump, which brought the attention back to her. Although Trump openly stated he was about to fire Tarek, Summer continued her attempt to defend him, which caused Trump to lose his patience and, given Summer's lack of judgement and little contributions in the task, he decided to fire Summer instead without any hesitation. Despite Tarek's poor performance as project manager, it was deduced that Summer's poor boardroom logic, unsatisfactory performance, and bad attitude made her the obvious choice to be fired.
• Fired: Summer - for doing little to help her team throughout the task and for her interjections in the boardroom.
• Notes:
  • In an Apprentice first, Trump personally chose two candidates (Allie and Tarek) to be project managers for the first task and asked both of them to form the teams.
  • At first, Brent suggested that his team name should be Killer Instinct, but project manager Allie went with Pepi's idea, Synergy. Tarek named his team Gold Rush.
  • Tarek came under fire for bringing in Lee and Lenny into the boardroom, for it seemed that Tarek only brought in Lee for personal reasons (after Lee voiced his concerns about Tarek) and Lenny had done what he was told to do, therefore they didn't deserve to be in the boardroom. Tarek claimed that Lenny did not contribute to the task, but Lenny had been in the blimp and utilized his information of the area.
  • Summer came under strong criticism by Carolyn in the boardroom, but had been seemingly saved (at first) by Lenny's spirited defense.
  • Episode One Recap on NBC.com

Week 2: The Razor's Edge

• Airdate: March 6, 2006
• Sponsor: Gillette Fusion
• Hosting Company: Procter & Gamble
• Task: Teams had to promote the Gillette Fusion razor blade by asking people to text message a key word to their number. The winner would be determined by the largest amount of text messages produced.
• Gold Rush project manager: Lee
• Synergy project manager: Pepi
  • Pain of the Task: After Stacy interrupted him several times during a planning conversation for product advertisement, Brent angrily confronted her outside their workspace and Stacy made a big deal out of it after she felt threatened by him. This caused a lot of friction within the team and wasted a great deal of their time. In addition, Pepi could not control the situation and further animosity spread throughout Synergy. It was suggested at one point that Pepi should send Brent back to the suite, but Pepi chose not to and tried to bring him back into the group with mixed success.
• Winning team: Gold Rush, with 683 text messages.
  • Reasons for win: There was an initial split on the team due to Lee wanting to take the time to research and develop a full marketing strategy, while Lenny wanted to get out on the streets early and adapt to the situation as the day went on. Ultimately, Lee conceded that Lenny's idea was the correct one, and Gold Rush started early and chose a great location.
  • Reward: Aiding non-profit organization Career Gear in its mission to motivate men who are disadvantaged, and helping them find and keep jobs that will support them and their families, as well as dressing them in better clothes.
• Losing team: Synergy, with 458 text messages.
  • Reasons for loss: Synergy didn't wake up as early as the other team to get started on the task, and Trump claimed Gold Rush already had received 100 text messages by the time Synergy got out on the street. Gold Rush had scouted their locale beforehand, but Synergy relied on Stacy (a native New Yorker) to pick the location. Although both teams had set up bases in the theater district of Times Square, Gold Rush's area was clearly superior, and the area that Stacy picked was too busy for people to get their attention. Michael's idea of wearing bathrobes to market the Gillette Fusion did not work out as he had planned and was not seen as an appropriate way to represent the product. Most of the messages that they did earn were attracted in a bizarre fashion by Brent, who decided to put on a makeshift display of break-dancing, and the other Synergy members were able to get texts from the crowds of people who showed up to watch the spectacle.
  • Dramatic tension: Synergy questioned Brent's mental stability, and they were completely turned off by his social awkwardness and abnormal behavior. Stacy also caused doubt in her teammates after she retracted what she said about the ordeal with Brent, saying that she wasn't threatened by him (although she had said that during the task).
• Sent to boardroom: Pepi, Brent, Stacy, Michael
  • Firing verdict: Although Michael made a huge mistake with his idea of wearing the bathrobes during and even attempted to dissociate himself from the idea in the boardroom (blaming Pepi for authorizing it), Trump thought Michael had potential and felt he should stay. Trump warned Michael, however, that "if you do it again, you'll be fired so fast your head will spin". While Brent was in jeopardy for confronting Stacy and causing animosity, Trump gave him a second chance because Brent wasn't responsible for the loss, nor was it his responsibility to lead; it was Pepi's.
• Fired:
  • Stacy - for choosing a bad location, not taking responsibility for her actions, and for her exaggerated reaction to Brent's confrontation. Trump specifically said to Stacy, "If you can't handle Brent, you can't handle my business". Trump also surmised that location is extremely important, and the wrong location proved to be Synergy's fatal mistake. Trump also refused to believe that Stacy, a criminal defense attorney, could be scared of Brent.
  • Pepi - for not leading the team well, not being able to get his team out to a good start, and for losing the respect of the team after not knowing how to handle Brent and Stacy's conflict.
• Notes:
  • Usually, multiple-firings outside the interview portion of the boardroom were usually unannounced, but since the initial boardroom hearings stated that the team lost because of unsatisfactory teamwork, overall team performance, and losing by almost a 50% margin, Trump told the team that he would fire two people (in an Apprentice first) as punishment for the crushing defeat, and made this very clear after Pepi announced who he would bring back.
  • This is the first time that neither George or Carolyn appear with Donald Trump. Instead, Ivanka Trump fills in for Carolyn Kepcher and Bill Rancic fills in for George H. Ross on this task.
  • In the boardroom, nearly all of Synergy blamed Brent's disruptive behavior on the first day for the loss, with only Brent (who was defending himself) and Roxanne arguing otherwise. Bill called out the team for blaming Brent, adding that Pepi should have taken action if Brent had been such a difficulty during the task.
  • Episode Two Recap on NBC.com

Week 3: Get It In Gear

• Airdate: March 13, 2006
• Sponsor: Chevrolet Tahoe
• Hosting Company: General Motors
• Task: Teams had to promote the new 2007 Chevy Tahoe by creating a corporate retreat for the General Motors (GM) executives. The winner would be determined through judgment by the GM executives, rather than by score. The GM executives were judging the teams based on three criteria: interactivity, informational values, and motivational value.^[6]
• Gold Rush project manager: Theresa
• Synergy project manager: Andrea
• Winning team: Synergy
  • Reasons for win: Sean had came up with a solid theme for the event with several different physical attractions to complement the retreat. Although Synergy had to scrap their physical attraction of skeet shooting after the park manager forbid the use of firearms due to safety concerns, Andrea was able to come up with a golf-cart race, in addition to their other attractions of rock climbing, fly fishing, and a tour of the 2007 Chevy Tahoe.
  • Reward: Going to Atlantis Marine World to swim with the sharks
• Losing team: Gold Rush
  • Reasons for loss: Charmaine unintentionally sabotaged the project when she ignorantly hired crude comedienne Cory Kahaney to entertain the GM executives during lunch. Kahaney's sexist and prejudicial jokes offended the executives and ruined the entire event. Despite this, Charmaine still paid Kahaney her full fee of $1,700 without argument. Although she named Tarek as the creative point person, Theresa blocked every suggestion that Tarek made, which meant not getting astroturf for the poorly developed golf course and ignoring Tarek's warning about having a theme for the event. Instead, Theresa came up with a horse and buggy retreat, which was out of place with the Chevy Tahoe. Theresa also failed to have someone from the team explain the Chevy Tahoe's new features to the executives, leaving it to the unadvised models that Charmaine hired to explain it themselves. Although she appointed Bryce to tell the models about the Chevy Tahoe and its features, this happened only 20 minutes before the event started, and the models did not have enough time to learn the correct information and present the car properly.
• Sent to boardroom: Theresa, Lenny, Tarek
• Fired: Theresa - for not bringing Charmaine into the boardroom, who had hired (and overpaid) the lewd comedienne along with failing to brief the models, and was the ultimate reason they lost the task. In the absence of Charmaine, Theresa's weak leadership skills, lack of knowledge and focus, along with not coming up with a good theme for the Chevy Tahoe retreat were also mentioned as grounds for her termination.
• Notes:
  • Andrea became so upset when Brent came back from the boardroom that she locked herself in the bathroom and cried hysterically. An instance where a candidate's feelings became so hurt due to a candidate coming back from the boardroom had not been shown before.
  • This episode (which was taped October 3–5, 2005) took place during the observance of Rosh Hashanah. In an Apprentice first, two Jewish contestants — Lee Bienstock and Dan Brody - took the task off in observance. George H. Ross, who also observed Rosh Hashanah, was again replaced by Bill Rancic. One contestant, Lenny Veltman, revealed that he too was Jewish, but didn't take the day off, citing that the holiday was not an excuse for them to not do their job. He also mentioned that Israel Defense Forces soldiers stay on duty during the High Holidays and was very critical of Dan and Lee for taking time off. It was also revealed that contestants Brent Buckman and Allie Jablon were also Jewish, but they did not take the task off either.
  • Theresa and Bryce were infuriated after Lenny did not secure an electrical generator for the event. Although he was not directly told to have a generator secured, his teammates assumed that Lenny would have this done regardless since it was his responsibility to set up the stage and it was needed for the presentation of the Chevy Tahoe. Although Bryce was able to get a last-minute generator for the event, himself and Theresa still went after Lenny in the boardroom. Their efforts backfired, however, after Trump deduced that simply securing electricity did not cause the team to fail.
  • Bill brought up why Bryce was not brought back for the final boardroom, because Theresa put him in charge for the golf event (along with Tarek) and informing the models about the Chevy Tahoe. Theresa refused to blame Bryce for the models being uninformed, acknowledging that she had left it too late to assign him to tell the models about the Tahoe, and that Charmaine was the one who was actually responsible. In doing so, however, Theresa increased the pressure on herself for not bringing Charmaine back.
  • Although Tarek was adamant about having a theme for the event and getting the astroturf for the golf course, he was still held responsible for not having either in the boardroom.
  • Episode Three Recap on NBC.com

Week 4: Cereal Killer

• Airdate: March 20, 2006
• Hosting Company: Post Cereals
• Task: Teams had to design a billboard ad to promote a new cereal: Post's Grape-Nuts Trail Mix Crunch. Once again, teams would be evaluated by the Post executives, rather than by a score.
• Gold Rush project manager: Charmaine
• Synergy project manager: Tammy
  • Pain of the Task: Tammy severely isolated Brent from the team, delegating him no major duties and refusing to take any of his ideas. This could have potentially led to Synergy's defeat.
• Winning team: Gold Rush
  • Reward: Getting to prepare a meal with the world-famous chef, Jean-Georges at the Trump International Hotel and Tower.
• Losing team: Synergy
  • Reasons for loss: Tammy's concept was too dense, and the advertisement that Andrea made was too cluttered. In addition, their ad had too many different colors, graphics, fonts, and was out of sync with their models. Their slogan was also too long, and they had a terrible slideshow that Sean made, along with a billboard that executives did not believe would be very effective.
• Sent to boardroom: No final boardroom
• Fired: Brent - for his aggressive manner and for being universally hated by his team. While Brent was not responsible for the loss in any fashion after being segregated by his team, and Trump thought that others were more directly responsible for the loss, Brent attracted attention to himself after saying Tammy "stank" as a project manager, something that Trump and Ivanka found offensive. This essentially led to Brent's exit after Trump realized that Brent was too big of a negative influence for his team to continue successfully in the interview process.
• Notes:
  • Charmaine became emotional after realizing that Theresa had been fired in the previous episode solely for not bringing her into the boardroom.
  • Prior to the boardroom, Sean and Allie agreed that there was little chance of Brent being fired, because Tammy had marginalized Brent to the point that she unwittingly made it difficult to get him fired since he was not responsible for the defeat. The two decided that they would try and force Brent to be the project manager in the next task so that he would either do well and finally prove himself, or fail and get fired. However, this plan would not need to be carried out after Brent was fired anyway.
  • Brent accused Tammy of saying that he was "too fat" to present but Tammy denied this, stating that she could not let Brent present a healthy brand of cereal when he did not appear healthy himself.
  • Trump strongly implied that had Brent not insulted Tammy, then Andrea would have been fired for making the bad advertisement, along with several team-mates (particularly Roxanne and Allie) accusing her of having been a poor team leader the previous week despite Synergy's win. While Tammy came up with the initial concept, her leadership was near-unanimously praised by Ivanka and the other Synergy members, and despite Sean's bad presentation, Trump said that Synergy would have lost the task regardless of how well he presented due to the faults in the advert itself.
  • Ivanka Trump again filled in for Carolyn Kepcher in this task.
  • Episode Four Recap on NBC.com

Week 5: Cruise Control

• Airdate: March 27, 2006
• Hosting Company: Norwegian Cruise Lines
• Task: Teams had to create a 30 second commercial to promote the Norwegian Jewel of Norwegian Cruise Lines. Teams also had to be finished filming the scenes of the commercial per the Norwegian Jewel's departure time, which was 3p.m. Eastern time.
• Gold Rush project manager: Dan
  • Pain of the Task: Dan's erratic leadership bothered several of his teammates and they were more concerned when he didn't balance out the duties, essentially letting Tarek take the reins and steamroll him through most of their filming.
• Synergy project manager: Roxanne
• Winning team: Synergy
  • Reward: Getting to visit the Brinks vault, and taking home $30,000 worth of diamonds.
• Losing team: Gold Rush
  • Reasons for loss: Although both teams had bold presentations, the executives did not like that Gold Rush used text instead of a voice-over in the commercial, which was Tarek's idea. Also, Gold Rush did not make the connection with the concept they had used, which was built off of Lenny's idea of a castaway that is rescued by the ship, which made the commercial unclear and unappealing.
• Boardroom tension: A huge boardroom battle flared, with Dan and Tarek criticizing Leslie and Lee for not stepping up.
• Sent to boardroom: Dan, Lee, Tarek. After Trump suggested bringing back a third person, Dan considered bringing back Lenny as well, but ultimately decided not to after admitting that Lee and Lenny would gang up on him.
  • Internal review: Trump and Bill considered firing Tarek for not using the voice-over in their commercial (in addition to his past errors in previous tasks), but Carolyn thought that Dan should be eliminated because he chose the concept of their ad. Although it was Lenny's initial premise, Dan did not bring Lenny into the boardroom, therefore taking the burden of Lenny's bad concept.
• Fired: Dan - for showing a terrible quality of leadership, having no ability to control his teammates, for bringing Lee in the boardroom and for not bringing Lenny back in otherwise, for he had the idea for their awful commercial. Even though this had been Tarek's third appearance in the boardroom, and Trump himself acknowledged that Tarek had done exceptionally awful throughout the interview process, Trump still saw potential in Tarek and ultimately fired Dan for being the leader and managing the uninteresting commercial.
• Notes:
  • Bill Rancic filled in for George H. Ross for the third time in this season.
  • After Dan's firing, Trump requested Lee and Tarek to warn Lenny that he would not last long.
  • Trump mocked Tarek and the requirements to be a member at Mensa, given the superfluous amount of mistakes that Tarek has made throughout the entire interview process.
  • Episode Five Recap on NBC.com

Week 6: King of the Jingle

• Airdate: April 3, 2006
• Hosting Company: Arby's
• Task: Teams must create a 30 second jingle for a brand new line of Arby's Chicken Naturals. The teams are given access to recording studios, and professional musicians and the winner would be determined by the executives of Arby's.
• Gold Rush project manager: Bryce
• Synergy project manager: Sean
• Winning team: Synergy
  • Reward: A chance to sample a very expensive six course truffle meal at the Alain Ducasse at the Essex House, valued at $4000 USD/lb—issued from Alba, Italy
• Losing team: Gold Rush
  • Reasons for loss: Gold Rush were late when they met with the executives. In New York City, it is vitally important to allow ample time to approach any important engagement, and it is also very important in business that people are early to a meeting, and the Arby's executives were especially upset when Gold Rush arrived to the meeting 25 minutes late. In addition to getting on the wrong foot with the executives, a key catchphrase was missing in Gold Rush's jingle, which was the fact that Arby's had chicken naturals, a one-of-a-kind for a fast-food establishment.
• Sent to boardroom: Bryce, Lee, Lenny
• Fired: Bryce - for having no leadership skills and for terrible decision making, including being 25 minutes late to the appointment with the executives. He also failed to bring back Tarek and Charmaine, who were responsible for their jingle, instead bringing in Lee and Lenny for reasons that Trump could not possibly fire them for (Lee's religious commitment, and Lenny's inability to write jingles due to English being his second language).
• Notes:
  • The episode was aired an hour later than its scheduled time.
  • This task was filmed around Yom Kippur, and Lee took off one day per the observance. Because George Ross also observed Yom Kippur as well, Bill Rancic filled in again for this task. Bryce would later decide to bring back Lee solely because he had taken the day of the task off, a decision which Trump felt showed bad judgement and a total lack of respect for Lee's religion.
  • When Bill Rancic brought up the tardiness issue in the boardroom, even Donald Trump was surprised to know that Bill Rancic took an initiative to discuss the tardiness incident with the two Arby's executives.
  • Before the final boardroom, Charmaine was seen sobbing as she took the elevator back to the candidates' suite.
  • The internal review, a scene which viewers usually watch Trump and his judges discuss the candidates before the final boardroom, was cut from this episode's viewing.
  • This was the third time this season that the project manager of Gold Rush was been fired for not bringing back the candidates responsible for the defeat. Also, this had not been the first time that Charmaine and Tarek were at fault for the team's loss.
  • This is the first time this season that a team has won two consecutive tasks.
  • Episode Six Recap on NBC.com

Week 7: It's More Than Decor

• Airdate: April 10, 2006
• Sponsor: Boys and Girls Clubs of America
• Hosting Company: Ace Hardware
• Task: Teams need to renovate and remodel an old recreational room and transform the space into an interactive recreational room for use in the New Faces for Helpful Places program hosted by both Ace Hardware and Boys and Girls Clubs of America. Sponsors will determine the winner based on three criteria: Creativity, Functionality, and Upgrades.
• Gold Rush project manager: Lenny
• Synergy project manager: Michael
• Winning team: Synergy
  • Reasons for win: The team created a recreational space that provided much more variety as opposed to Gold Rush. Their theme also promoted teamwork, and tied this into their presentation as an important business-based asset.
  • Reward: Allowing an 8-year old girl, Dasheaira (who is diagnosed with cancer), to engage in a Toys-R-Us shopping spree, courtesy of the Make-A-Wish Foundation.
• Losing team: Gold Rush
  • Reasons for loss: From the beginning, Lenny failed to take initiative with the project and let his teammates talk with the executives, dismissing the meeting from his agenda. Lenny also left his teammates to do all the hard work and he poorly presented the team's room to executives. Their theme of music and dance was also too narrow, and because Gold Rush had only spent 10 minutes with the executives as opposed to Synergy's 45 minutes, they failed to capitalize on what the judges wanted. While the children were visibly delighted with the room Gold Rush had made, the sponsors still stressed that not everyone would love their theme.
  • Dramatic tension: Synergy was plagued by Michael's indecisiveness, and the team was irritated after he rambled on with the executives and focused heavily on paint schemes, rather than actually renovating their room. His meticulous attention to detail further complicated the set-up of their simple display, and even though they won, Sean dissociated Michael from the victory. After they lost, Lee tried to help Lenny prepare for the boardroom, and they tried to place the blame on Charmaine, claiming she was too talkative and had a negative attitude. In the boardroom, Lenny became extremely defensive when criticized by Bill and Carolyn, and he claimed there was a conspiracy when his teammates cited his awful leadership as the reason they lost.
• Sent to boardroom: No final boardroom - While Trump did ask Lenny who he'd bring to the boardroom, hinting that he should bring back Leslie for her lack of contributions over the last few tasks, Lenny made a fatal mistake by instead asking to bring back Charmaine (who Trump had already said he did not consider at all responsible for the loss) and Lee (because he would advocate for Lenny to stay). Trump and his advisors declared such a move to be so weak that it gave Trump no choice but to dismiss Lenny.
• Fired: Lenny - for his very poor communication skills, inability to take initiatives, not being behind his team during the construction period, and bad leadership skills.
• Notes:
  • Despite Lenny's very bad performance as a project manager, Lee still defended him and even went as far to saying he would fire Charmaine simply because he believed in Lenny. Bill and Carolyn were astounded by Lee's poor business logic, but Trump stated (after the boardroom) that he admired Lee for his loyalty.
  • This is the second time this season that a candidate was fired without the need for a final boardroom. As Trump did initially ask Lenny who he would bring back into the boardroom, it was inferred that Lenny's decision to bring in Lee back in as an advocate was what pushed Trump's decision to fire him. Trump declared the move as disloyal (even if Lee didn't see it as so) and seemed annoyed that Lenny would expose Lee in an attempt to save himself, especially when Lee wholly supported Lenny in the boardroom.
  • Episode Seven Recap on NBC.com

Week 8: A Slice of Heaven

• Airdate: April 10, 2006
• Hosting Company: 7-Eleven
• Corporate shuffle: Since Gold Rush now had a two person deficit, Trump asked a volunteer from Synergy to join Gold Rush and even out the teams. When asked, the entire Synergy team stood silently and looked pointedly at Michael, who ultimately raised his hand and joined Gold Rush.
• Task: Launch a promotion based on 7-Eleven's brand-new pizza sandwich called P'Eatzza, by using a 7-Eleven Store provided by both The Trump Organization and 7-Eleven. The winner will be determined by the amount of increased sales
• Gold Rush project manager: Leslie
  • Pain of the Task: Lee wanted to sell the sandwich at a very low but more reasonable price, but Leslie forbid it. Lee then reported that some of the 7-Eleven supervisors and managers complained that the price of the product was abnormally high.
• Synergy project manager: Andrea
• Winning team: Synergy
  • Reasons for win: Synergy increased sales by 997%, while Gold Rush only increased sales by 608%. Carolyn didn't like the hats Synergy had, but the price of $4 for one slice and $6 for two slices helped Synergy secure a win.
  • Reward: A luxury flight to Washington, D.C. and a stay at a privileged hotel with New York Senator Chuck Schumer
• Losing team: Gold Rush
  • Reasons for loss: At $7.99 for one piece and $8.99 for two pieces, Gold Rush overpriced the product. Although Carolyn liked their promotional scheme, their price point ultimately cost them a victory.
• Sent to boardroom: Despite Trump's recommendation of bringing two people, Leslie decided to only bring in Lee.
• Fired: Leslie - for setting the price of the product too high and not listening to Lee's suggestion to lower the price of the P'Eatzza sandwich, not fully understanding price points or 7-Eleven's ideal market, and for being a generally weak contributor throughout the season.
• Notes:
  • Indy Racing League driver Tony Kanaan was an official with 7-Eleven, the sponsor of his Andretti Green Racing #11 Honda, and the sponsor of this task.
  • George Ross returns as a judge for the 7-Eleven task.
  • Leslie was fired on her birthday.
  • After being dismissed from the initial boardroom, Charmaine pleaded with Trump to fire Lee, believing that Leslie was a good project manager (albeit the loss) and that Lee let the bad price point hinder his performance in the task.
  • Andrea admitted that she was a vegetarian throughout this task.
  • The P'Eatzza's introduction date of April 18, 2006 at American and Canadian 7-Eleven stores was based on the assumption that this episode was going to air on April 17, and then releasing the product the next day. However, a programming shift moved up the show.
  • As with the sixth week, Trump requested the internal review to be cut from both Yahoo's extended footage and the actual NBC airing.
  • Episode Eight Recap on NBC.com

Mid-Season Highlights

• Airdate: April 23, 2006 and April 24, 2006 on CNBC
• This is mainly just a recap of the first eight episodes of this season plus footage that wasn't seen in the first eight episodes
• More backstabbing, more issues brought up by Trump's trusted associates
• As with all Season Highlights from the past, Donald Trump is the narrator
• This is the only episode that can be downloaded without a charge at the iTunes Store
• There's also a preview of what to expect in the final weeks of the "ultimate job interview"
• While Canadians will not be able to see the episode on iTunes (because viewing this indefinitely requires a US-based address and credit card in order to access the episode online) the typical CNBC blackout was removed on the 12:00am ET airing only, due to this episode broadcasting only on this channel.^[7]

Week 9: Assault on Battery

• Airdate: April 24, 2006
• Sponsor: Ameriquest
• Task: Teams must create a souvenir for a national park in New York City, and then spend the day at Ellis Island selling their souvenirs. Teams are given access to graphics designers for help in making their souvenirs, and the winner will be determined by the amount of sales made.
• Gold Rush project manager: Lee
• Synergy project manager: Allie
• Winning team: Gold Rush, with sales standing at $1,548.68
  • Reward: Play golf with Donald Trump and Vijay Singh.
• Losing team: Synergy, having sales of only $843.40, losing by a margin of 45.5%
  • Reasons for loss: The team immediately got off to a bad start after Tammy carelessly left her notes that were needed to make the brochures at the Ellis Island Museum, and Synergy ended up getting separated after Allie and Tammy did not find the notes in time to catch the ferry with the rest of the team. Andrea ended up designing a terrible and complicated looking editorial, despite the fact that she specialized in graphic design. Andrea also claimed to be an expert in bulk sales, but waited until the last half-hour of the task to tell Allie this, where it would have made bulk selling virtually impossible to accomplish. Synergy also got off to a very late start on the day of selling and could not sell their souvenirs at Battery Park, after visitors had already obtained souvenirs from Gold Rush. They then attempted to sell their souvenirs at Ellis Island, which was a bad idea considering most of their potential customers came to Ellis Island from Gold Rush's location.
  • Dramatic tension: Andrea was called out as the weakest saleswoman by Allie and Roxanne in the boardroom, and Trump's opinion of her clearly changed with this discovery. There was also a dispute over how much Andrea had really sold during the task; while Allie reported that she sold poorly, Andrea claimed to have made much more sales than Allie implied and was angry that "those bitches lied" in the boardroom. Sean was torn between the ensuing politics within his team, while the rest of his teammates (who were sick of Andrea and her empty promises) decided to team up against Andrea in the boardroom and vowed that there would be "blood on the walls" when the boardroom was over. In the boardroom, Ivanka and Trump laid into Allie for her poor leadership, but she insisted that Andrea could not be managed.
• Sent to boardroom: No internal review - After Allie condemned Andrea's victories as a project manager, this led to the revelation that Andrea's concentration lay more in business operations as opposed to sales, design, and other clerical skills. Andrea also did not deliver on any of her claims and clearly could not get along with her team. Even though Sean was the only one who defended her, he did so halfheartedly after he placed the blamed on both parties.
• Fired: Andrea - for a lack of business chemistry, failing to execute her specialties, and designing a bad brochure. Although Allie did very poorly as project manager for the week by leaving the design team to take matters in their own hands and not fully inspecting them enough, Trump ultimately found Andrea responsible for the loss.
• Notes:
  • This is the first week that NBC invited cell phone users to text their predictions who would be fired for a particular week in this season of The Apprentice. The promotion is similar to Deal or No Deal, which precedes The Apprentice, and its Lucky Case text game, where cell phone users may text guesses for a case with $10,000. In both cases, all correct entries with the $10,000 case (Deal) or the fired candidate (Apprentice) are drawn at random, with one player with the correct answer winning $10,000. An alternate Internet-based voting process (Free) is available due to some states declaring the sweepstakes a "lottery" because of the entry fee.
  • This is the second time that both George and Carolyn were not available to evaluate the candidates; Instead, Donald's children, Donald Trump, Jr. and Ivanka Trump will be observing the candidates for this task.
  • This is the third week that Ivanka Trump filled in for Carolyn.
  • Upon returning from the boardroom, Lee lied to the others and stated that Trump wanted him to be project manager the next task. He also jokingly stated that the boardroom seat had his "ass imprinted" on it.
  • Allie, who had a personal tie to Ellis Island after three of her grandparents immigrated there during World War II, decided to step up as the project manager so she could make her family proud.
  • Gold Rush finally break their month-long losing streak.
  • Charmaine was unhappy with Lee's victory, as she felt that he simply got lucky to be the project manager in this task, and that they did not win because of his leadership.
  • This is the third time someone got fired without a final boardroom in this season alone.
  • Episode Nine Recap on NBC.com

Week 10: Blow Out

• Airdate: May 1, 2006
• Hosting Company: The Hair Cuttery
• Task: To celebrate a grand opening event of two Hair Cuttery franchise salons in the New York area by executing a sales event. The winning team will be determined by the amount of sales committed on their franchised salon
• Gold Rush project manager: Charmaine
  • Pain of the Task: Tarek and Lee hated Charmaine's style of leadership and organization while they were executing their flyer task, Charmaine made a very fatal mistake by getting a hairdo during the final three hours of the task.
• Synergy project manager: Tammy
• Winning team: Synergy
  • Reasons for win: Despite the events of the previous boardroom creating a very bad atmosphere within the team, Tammy was able to pull them together and create an effective marketing plan, while Allie did a good job of selling the hair products to customers. Synergy had $1,005.47 worth of sales, which included $363 worth of hair products.
  • Reward: Write a song at the Steinway Hall with a well-respected musician Burt Bacharach
• Losing team: Gold Rush
  • Reasons for loss: Gold Rush lacked a lot of direction throughout the planning phase during the task, due in part to Charmaine being obsessed with setting up the store (particularly the racks of hair products) correctly, and refusing to let the team do any marketing until everything was to her liking. On the actual day of the task, Charmaine spent time getting her hair done instead of leading her team, while Tarek and Lee only put a minimal amount of effort into doing the marketing. Gold Rush only had $700 in sales, and were outsold by $305.47.
• Sent to boardroom: No final boardroom - Charmaine and Tarek viciously attacked each other as Trump silently hears the exposure that both Charmaine and Tarek bubbled out against each other; this heated argument exposed both Charmaine's very weak leadership during this task and Tarek's inability to be led during this task and in the past.
• Fired:
  • Charmaine - for abandoning her team and her lackluster leadership throughout the entire task. Trump also felt that she lacked the level of emotional strength required to work in the Trump Organization, after Michael revealed that Charmaine had broken down crying in both this task and Week 8 due to arguments within the team.
  • Tarek - in spite of being seemingly correct and vocal about choosing a theme for the event, he was ultimately dismissed for being excessively hard to work with and impossible to lead on many different occasions.
• Notes:
  • This was the sixth time Bill Rancic filled in for George Ross
  • This is the second time (in this season) that two people were fired in one week. Unlike the second task, this firing was unannounced.
  • Both Hair Cuttery locations were in Nassau County, Long Island (about half an hour's drive east of Manhattan.) Gold Rush worked at the outlet located at 15 Old Country Road in the village of Carle Place. Synergy's store was at 3574 Long Beach Road in Oceanside.
  • A few days after this episode aired, Charmaine received a franchise offer to run at least one or two franchised salons with the Hair Cuttery name.^[8][9]
  • Episode Ten Recap on NBC.com

Week 11: Back to School

• Airdate: May 8, 2006
• Sponsor: Outback Steakhouse
• Hosting Company: Rutgers University
• Corporate shuffle: Sean volunteers to transfer to Gold Rush to even out the teams, which tilts the job process back to its inaugural roots of men versus the women.
• Task: Host a tailgate party by selling food served by Outback Steakhouse during a football game using separate tents, lots, and cooks, all of which located at Rutgers University. The winning team will be determined by the amount of sales obtained.
• Gold Rush project manager: Lee
• Synergy project manager: Roxanne
• Winning team: Synergy
  • Reasons for win: While the all-male Gold Rush secured an exclusive deal with the Rutgers' cheerleaders and had a better marketing strategy from the beginning, the all-female Synergy devised an emergency plan that involved bulk selling and lot delivery to make up for their marketing handicap. This plan paid off for Synergy, who ultimately secured a win after they focused on sales, and not just about converting people to the event. The women also priced all their food for five dollars.
  • Reward: To create their very own signature wine at the Rafael Vineyard Estate of Long Island, New York.
• Losing team: Gold Rush
  • Reasons for loss: According to Carolyn, Gold Rush focused too much in their events rather than converting their guests into sales. Synergy sold $2750 in food, while Gold Rush sold $1750. This was a surprising defeat for Gold Rush as they had a better marketing plan, but failed once their event took place and even Trump was surprised how badly the men lost. Lee was an overconfident project manager, and failed by not having a better sales plan once he had so many potential customers at his event.
• Sent to boardroom: Lee, Sean, Michael—Gold Rush were all under internal review as Trump requested the entire team to wait at the reception area.
  • Firing verdict: Trump considered firing Lee, but Carolyn had issues regarding Michael and his attempt to give up on Gold Rush's exclusive deal with the cheerleaders, which showed that he had no competitive edge.
• Fired: Michael - for being disloyal of the team after attempting to share the cheerleaders with Synergy and for lacking a competitive edge. He also focused too much on the events, but this was due to Lee's strategy. While Lee did not maximize his sales after all the marketing events his team organized, asset-sharing is considered a serious oversight in the business world as well. This flaw in Michael's character was too big of a critical error to be ignored.
• Notes:
  • Sean calls Michael a "wanker" for the second time in the season.
  • This was the first time that an internal review was shown since the Norwegian Cruise Line task.
  • The use of the correct spelling ("whilst" instead of "while") was noted during the printing of Gold Rush flyers, when Sean used the British spelling. It was noted by Lee and changed to the American version.
  • Episode Eleven Recap on NBC.com

Week 12: Backs Against the Wal-Mart

• Airdate: May 15, 2006
• Sponsor: Microsoft
• Hosting Company: Wal-Mart
• Task: Create an interactive and three-dimensional in-store display area at Wal-Mart for customers to demo Microsoft's Xbox 360, a follow up to the original Xbox. The team that creates the most compelling Xbox 360 promotion will win by an evaluation of both Wal-Mart and Microsoft executives.
• Result: Gold Rush's concept is to outsource the building of the display of the Xbox 360, leaving the duet to focus on merchandise inside the set. Tammy's idea for Synergy revolved around a Hollywood theme, and the team domestically built their own display.
• Gold Rush project manager: Sean
  • Dramatic tension: An employee of the firm that Gold Rush hired to construct the set did not help the team with his delays and broken promises, causing Sean and Lee to face several "crunch-time" moments.
• Synergy project manager: Tammy
  • Pain of the Task: Allie and Roxanne did not like Tammy's theme and they were not focusing on the task. Tammy had a discussion with the two in order to get them focused, but Tammy could not control them. When Bill Rancic checked Synergy's progress, Allie meant to roll her eyes in front of him; which it didn't look good as Bill brought up that statement.
• Winning team: Gold Rush
  • Reward: To go to Hollywood to meet Jeffrey Katzenberg, one of DreamWorks' Animation Studios Executives and conduct voice-overs in the animated film Over the Hedge.
• Losing team: Synergy
  • Reasons for loss: Synergy did a better job of explaining the main idea of their display and the entertainment value of the Xbox 360. However, the executives disliked the fact that their display looked like a personal lounge and that they didn't have any price points or navigation in the display as well. While the other team had more branding system in their display.
  • Firing points: When being asked how many wins and losses of a project manager, Tammy brought up with her 1-2 record; which didn't make Trump really excited. And then, Trump commented that Tammy's overall XBOX 360 display "stunk", which had mirrored what Brent had said since eight weeks ago and that got him fired.
• Sent to boardroom: No final boardroom
  • Fired: Tammy - for showing overall lack of leadership quality throughout the task, a bad overall Xbox 360 design, losing respect of the team, mediocre project manager record, and for failing to curb their insubordination from this tension. This had also not been the first time Tammy had failed as a project manager.
• Notes:
  • The Internet Movie Database's full credits for the film lists both Gold Rush participants as the voices for BBQ Barry and Lunch Table Larry, respectively.
  • See the Pre-Episode Citation
  • The episode aired one hour later than its normal scheduled time
  • Bill Rancic and Ivanka Trump fill in for George and Carolyn for this task. This is the second time that both Ivanka and Bill fill in as judges, and this is Bill Rancic's final time filling in as a judge.
  • Episode Twelve Recap on NBC.com

Week 13: Who Wears the Pants?

• Airdate: May 22, 2006
• Hosting Company: Embassy Suites Hotels
• Task: Create a new line of uniforms for four different departments for Embassy Suites. Each team has access to design studios, clothing designers, and even models. The employees will determine the winner via a fashion show
• Gold Rush project manager: Lee
• Synergy project manager: Allie
  • Pain of the Task: Synergy uses their love of fashion to execute the task, but Roxanne has some issues with Allie's designs. In addition, Allie (according to Roxanne) offended clothing designer Marc Bouwer during the design phase of the task. During the fashion show, Sean and some of the Embassy Suites employees were shocked by the clothes Synergy was offering Embassy's employees.
• Winning team: Gold Rush
  • Reasons for win: Gold Rush design their uniforms based on market research and key items that employees wanted to change. A crucial turning point was shown when Lee and Sean collaborated with their designer on fabrics.
  • Reward: An intimate dinner with Ivanka and Donald Jr. at the Aquavit plus advice on how to become Trump's apprentice.
• Losing team: Synergy
  • Reasons for loss: Gold Rush's uniforms were more comfortable and professional than Synergy's, and the uniforms they made would fit the varying body shapes of the employees better. Both Ivanka and Donald Jr. declared the loss "a very huge beating" when Ivanka said that 83% of employees preferred Gold Rush's uniforms over Synergy's 17%.
  • Sent to boardroom: No final boardroom
  • Fired: Both Allie and Roxanne for not differentiating work from friendship throughout the task, and for their exposed disloyalty to each other in the boardroom. While Allie had been more at fault for Synergy's loss (because of her flamboyant designs and being rude to the clients), Trump had to let Roxanne go as well after she clearly let her friendship with Allie interfere with business, and Trump was disgusted with both of the women's lack of loyalty to each other once in the boardroom.
• Notes:
  • The revelation that Tammy had been fired in favor of Allie and Roxanne led to the friendship between Allie and Sean (which had already been strained by Allie's previous actions in getting Andrea fired) being irreparably broken. The two mended fences somewhat in the following episode, but Sean still said that he never wanted to work with her again.
  • Donald Trump, Jr. and Ivanka Trump once again fill in for George and Carolyn on this task. Another interesting note is that Synergy has always failed a task when Ivanka filled in for Carolyn.
  • Because both Allie and Roxanne were fired on this task, there will not be one-on-one interviews this season. This is the second consecutive season without the need for executive interviews, and also the second consecutive season that a company had technically been "shut-down" by Trump.
  • See the Pre-Airing Citation
  • Episode Thirteen Recap on NBC.com

The Final Task: The Mother of All Tasks

• Starting Airdate: May 29, 2006 (Week 14: Final Task)
• Ending Airdate: June 5, 2006 (Week 15: Season Finale)
• Sponsor: Pontiac
• Prologue: Lee and Sean received a call from Robin to report back to the boardroom immediately after Allie and Roxanne got fired. In the boardroom, Trump announced that both Lee and Sean were the two finalists among over one million applicants for Trump's fifth apprentice. Following the special visit, Lee and Sean were asked to proceed back to the suite and to assemble the teams. Unlike the first four seasons, Lee and Sean get to talk to each of the sixteen fired candidates before the next morning, but as with Season 4, Lee and Sean can assemble their teams in the manner they want.
• Gold Rush's Final Task: Host a Pontiac-sponsored celebrity ice hockey game at an assigned place at the Chelsea Piers to benefit the Leary Firefighters Foundation. The ice hockey game must utilize at least one fundraising component, and that fundraising component must be approved by the charity. All net proceeds in the Ice Hockey Game will be remitted to the Leary Firefighters Foundation
  • Gold Rush's Executive Director: Lee
  • Lee's Recruits: Lenny, Pepi, Roxanne
  • Cliffhangers:
    • Lys didn't like the ideas Gold Rush gave for the charity event, and gave Lee a long list of events he was to run in a short amount of time.
    • Carolyn was concerned about Lee's leadership abilities at this point of the job interview. She was also concerned about Lee's selection of employees. Furthermore, Jaime Pressly was lost in one point of the task.
• Synergy's Final Task: Host a Barenaked Ladies concert held at the Trump Taj Mahal at Atlantic City, New Jersey to benefit the World Wildlife Fund. All net proceeds from the Barenaked Ladies concert will be remitted to the World Wildlife Fund
  • Synergy's Executive Director: Sean
  • Sean's Recruits: Tammy, Andrea, Tarek
  • Synergy Cliffhangers:
    • Andrea was forced to leave the task due to bleeding from her paranasal sinuses.
    • The executives of Pontiac were also concerned about the lack of the Pontiac badging during Sean's event.
• Notes:
  • Each executive director has a seed budget of $5000 USD.
  • Trump and Carolyn didn't even remember who Pepi was, and they doubted Lee's choice of him as a recruit.
  • While both tasks were successful, there were a couple of mistakes as described:
    • Lee chose Lenny and Pepi, who did not seem to be the strongest choices for help in a final task. He also did not give enough direction, and the ones he did give appeared to be too vague.
    • Although Sean appeared to be pulling the team together, George thought that Sean was not overlooking his employees closely enough, which bothered him.
• Episode Fourteen Recap on NBC.com

Decision Time

• Airdate: June 5, 2006 (Week 15: Season Finale)
• The episode aired at a special time, 9:30pm ET/PT, 8:30pm CT/MT
• The Apprentice finale was broadcast live from the legendary Orpheum Theater in downtown Los Angeles (foreshadowing the next season)
• Both Lee and Sean chose the same job, a Trump International Hotel in the trendy SoHo neighborhood of New York City.
  • Sean chose New York because he "needed to learn a lot" from Trump.
  • Lee chose New York because it was close to where he lived.
• Hired: Sean
  • Coronation reward: A 2006 or 2007 Pontiac G6 Hardtop Convertible
• Fired: Lee
• Notes:
  • Although Lee Bienstock was not hired on television (and much to the audiences' and viewers' surprise that Lee heard "You're fired" from Trump), due to his tenacity and credentials, he was hired outside of television by Trump^[10] to work for Trump Mortgage as an associate vice president for corporate development approximately three months after Yazbeck was hired inside of television
  • This is the first time viewers were able to help Trump decide who should be hired. Trump said only that it was "a one-sided decision" but that he agreed with it, ultimately hiring Sean
  • While the finale was aired live (as in previous seasons), this season's finale was held in Hollywood.
  • Lee is the second person to hear Trump's trademark coup de grace in the finale episode, with the first being Jennifer Massey from the second season.
  • Sean denies rumors that he would marry Tammy Trenta^[11][12]
  • Final Episode Recap on NBC.com

See also

• Season 1
• Season 2
• Season 3
• Season 4
• Season 6
• Season 7

References

External links

Show-related sites

• NBC Official Site
• Yahoo's Apprentice 5 Website
• Lenny and Lee selling T-shirts for charity
• The Orthodox Apprentice
• Xbox Interviews

Candidate websites

• Sean Yazbeck
• Lee Bienstock
• Theresa Boutross
• Dan Brody
• Brent Buckman
• Bryce Gahagan
• Charmaine Hunt
• Allie Jablon
• Andrea Lake
• Michael Laungani
• Tarek Saab
• Roxanne Wilson